We get it. You’ve been let down by all the wire-free bras you’ve tried before and underwire is downright uncomfortable, so how are we different? Well, we call it ‘UpLift Tech’ and it’s how we achieve support, separation and sizing flexibility, completely wire-free. We could go on, but the results speak for themselves.

U-Sling Technology

Our patented U-Slings are where the magic happens. Reinforced with heavy duty powermesh, they mimic the shape and support of an underwire, without any of the discomfort. The platform sling lifts and separates your boobs (monoboob be gone) while the side slings encourage forward projection, to help banish any east-to-west action.

Knitted Support Panels

Our bras are seamlessly knitted using a super strong (but ultra soft) NILIT™ 6.6 yarn called Softex. It’s incredibly durable and longwearing, with great stretch retention. The knitted support panels and underband are ribbed and firm to provide additional lift and separation, because 80% of a bra’s support comes from here and not the straps.

Flexi-Fit Sizing

As a company made up of women in all stages of life, we know better than anyone that bodies change and that needs to be normalised. That’s why all of our bras have 6 rows of hooks and eyes, to keep you secure and supported through all your fluctuations. Our heat moulded cups and 4-way stretch recovery work together to hug your boobs, no matter their size.

Our Size Guide


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